always changing - forever the same
Born from the desire to create the perfect modular wardrobe, Jordan Baddi, formerly a professional athlete, decided to shift career back in 2020 to pursue his dream : to offer his take on what makes clothes important.
Strongly driven by the belief that while life is always changing, true essentials values remain forever the same, his vision consists of redefining timeless staples through thoughtful design.
Guided by a commitment to quality and longevity, each piece is shaped by love, craftsmanship, and quiet precision.
Designed with care in Switzerland and thoroughfully crafted in Japan to stand the test of time and evolve effortlessly through every chapter of life.
EPISODE.01 : CONSTRUIRE
"Construire / Building" is one of the fundamental words that shapes everything I undertake;
Discover my philosophy of life.
EPISODE.02 : Tourner la page
"Tourner la page / Turn the page" speaks about resilience.
A principle that allows us to constantly evolve.
Let me share the way I use it everyday.
EPISODE.03 : savoir-faire
"Savoir-faire / Know-how" is an essential aspect of my fashion journey. I've learned to keep it "simple", a value that help me to focus and perceive what is essential.
EPISODE.04 : bonjour
"Bonjour", a word that often comes first.
It is for me the purest way to share my work with you.
Get to know why i named my first collection after it.